Are you a member of a team that is looking for that one special nudge that could take you over the top?

The COF™ Assessment is the ground breaking tool designed by Professor Philippe Rosinski does just that. The glaring results identifies the various Cultural Orientations that we prefer to lean on in our everyday life and facilitates team synergy.

To-day I focus on the Category – “Definitions of Identity and Purpose” with the dimension of “Being/Doing” in the “Cultural Orientations Framework (COF™)” Assessment a valuable tool for organizations that are committed to creating sustainable Diversity, Equity, Inclusion & Justice Programs.

Identity and purpose are two important concepts that are often intertwined and can have significant impacts on an individual’s well-being and sense of fulfillment.

Identity: Identity refers to the characteristics, beliefs, and values that define an individual and distinguish them from others. Identity can be shaped by a variety of factors, including personal experiences, cultural background, social relationships, and individual traits.

Purpose: Purpose refers to a sense of direction and meaning in one’s life. Purpose can be tied to specific goals or aspirations, as well as broader values and ideals. Having a sense of purpose can provide motivation and focus, and can contribute to a sense of fulfillment and well-being.

Being/Doing: These terms are sometimes used to describe different aspects of identity and purpose.

Being: refers to an individual’s inherent qualities and characteristics, such as personality traits, values, and beliefs and is often associated with a sense of authenticity and self-awareness.

Doing: refers to an individual’s actions and behaviors, including the goals they pursue and the activities they engage in and is often associated with a sense of accomplishment and progress towards one’s goals.

In a team where individuals have different orientations towards Being and Doing regardless of their backgrounds much conflict may arise due to a lack of understanding of each others orientation. The Benefit of the COF™ Assessment is that it will create an awareness of our individual and team approaches to managing time and facilitates finding the balance so that with understanding we create a conducive workplace where everyone is included and feels a greater sense of belonging regardless of explicit differences.

To learn more, you may visit If you or your organization is interested in a COF™ Assessment you may contact me at [email protected].

Source: “Coaching Across Cultures” Philippe Rosinski.